Queen City Arts – Graphic Design / Rebranding

The Dutchess County Arts Council is working hard to celebrate the many arts, talent and beauty in the Dutchess County community, and to revive Poughkeepsie as the “Queen City” — a diverse, cultural place where music, art, tourism, theater, entertainment, restaurants and the spoken word all matter.

I designed this logo and these banners for a rebranding graphic design project for the cause. My idea was to take a modern, hip spin on a classic 1900s feel incorporating the spirit of jazz, heritage, artistic expression and different people coming together.

Logo design

Logo design

Queen City V1

Full series – V1

Sample full banner (V1)

Sample full banner (V1)

Queen City V2

V2

V3

V3

V4

V4

V5

V5

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